What Kind of Fish is in our logo?

[tomtoothdoc]

i'm gonna step out and say the first back. reason being: the purpose of a business card is to give contact info. plus you want name recognition and consistency with the logo/avatar/letter heads, etc.

yes the second looks cleaner but doesn't give the total name/brand recognition. we here already recognize the logo but if this were handed out say at a convention with broader demographics, the recipient may simply notice it's just a fishlike graphic and not really associate the whole half of the card with the company.

yes one can always turn the card around but you (dom) may not be using all of its potential. imagine driving down a road and see that on a billboard, unless you also drive back the other way, you'll miss half of the info.

just my $0.02

 

[straightjiggy10]

i'm gonna step out and say the first back. reason being: the purpose of a business card is to give contact info. plus you want name recognition and consistency with the logo/avatar/letter heads, etc.

yes the second looks cleaner but doesn't give the total name/brand recognition. we here already recognize the logo but if this were handed out say at a convention with broader demographics, the recipient may simply notice it's just a fishlike graphic and not really associate the whole half of the card with the company.

yes one can always turn the card around but you (dom) may not be using all of its potential. imagine driving down a road and see that on a billboard, unless you also drive back the other way, you'll miss half of the info.

just my $0.02

I'm a Graphic Designer been doing this for 7 years, I agree 100% with tomtoothdoc!!

 

[Domboski]

Thanks for the input guys. I think I have a little experience with strategic brand marketing :wink1: There are many ways to represent your brand and in your face advertising is one of them.

 

[tomtoothdoc]

when it comes to advertising/first impression, i think you have only like 10 seconds to catch their attention. sad.... but people have only about 10-20 seconds attention span.
now....what the heck were we talking about?...lol

 

[Domboski]

No doubt. Its how you catch their attention that can differentiate you from everyone else. People remember things they like as well as things they hate :wink1:

 

[tomtoothdoc]

very true, ie. celine dion vs rosanne barr (for her national anthem debacle)

 

[Domboski]

Well during the process of creating business cards and thinking about branding we decided to change the logo to be more flexible. Here is the final:

Our business cards are going to look like the below. You can see how we can use the fish's pattern as part of our branding arsenal

Now onto the website development............

 

[ellebelle]

Looks good Dom.

 

[sjsoto]

Like new logo. The back of card also looks good. Eye catching...

 

[flipit13]

Love the new card and logo wait i told you that already lol

rick