What Kind of Fish is in our logo?

[aznt1217]

Orange Spotted Filefish...

 

[DEL]

i think that since the name is Diamonds of the Reef..it has to be a rare exotic fish thats hard to find and obtain..yet is beautiful to the eye..just like a real diamond..well..nowadays its so easy to buy diamonds..except a purple one..sorry i got carried away with the jewelry talk..but yea..i think its not a real fish..it has to be made up..or one of those only 1 ever found in existence type fish..

 

[Josh]

Melanarus

 

[DontXtripNfall]

LOL Ofcourse this had to be done...

Who recalls the avatar Dom was using before this one?

Good Memory = Good Answer

 

[isakofyork001]

i would say green bird or brown wrasse.

 

[Bob 1000]

Bristletooth File maybe.. Or definetly a goldfish tang,,lol..

 

[nanoreefer22]

 

[Orca1]

Agreed.....Harlequin file.

 

[tomtoothdoc]

it's definitely a clown trigger....lol

file or perhaps long nose hawk?

 

[Domboski]

A lot of great guesses Thanks for all of your responses. I was curious if people would pick up on the fish :wink1:

The inspiration started with a photo and the design went through many iterations until we finally decided which one to move forward with. Below is the photo and some of the other designs we explored:

Photo taken by Lissa (ellebelle) Orange Spotted Filefish (Oxymonacanthus longirostris)
This is actually one of mine

Initial sketch by my cousin

First electronic concept

Some additional ideas presented including new icon sketches

We even explored other fish (Anthias)

MORE INFO ON NEXT PAGE

 

[Domboski]

i think that since the name is Diamonds of the Reef..it has to be a rare exotic fish thats hard to find and obtain..yet is beautiful to the eye..just like a real diamond..

Very true. Although the Orange Spotted Filefish is not rare in availability it is exotic. What is rare is to have an OSFF eating prepared foods. I have had a pair of these fish for quite some time and all they eat is pellets specially prepared for them. We want to offer fish like this to the hobby already conditioned to live a great life in captivity. Imagine buying a mandarin already eating mysis? An OSFF eating pellets? Leopard Wrasses established in aquaria? So even above the beautiful, rare and exotic we want to sell fish with a good head start and a higher probability of success.

The logo we eventually chose is simple, distinctive and representative of our philosophy.

 

[aznt1217]

Totally good choice on logo design Dom. Very classy and professional looking, especially if you want to expand into other service areas later on.

 

[Domboski]

Thanks Ted. I really like the icon as the centerpiece. There is some branding flexibility with the font especially when you use an icon as your centerpiece. We are in the beginning stages of the web development now (collecting quotes). I'm anxious to get moving on that part as well.

I also have to get business cards printed. Here is a sneak peak:

 

[albano]

am I correct to assume, that we won a business card! :splitspin

 

[Domboski]

Business cards for everyone! :lol2:

I'm thinking of changing the back of the card to look like the below:

 

[nanoreefer22]

I like the second back better

 

[JHOV2324]

Slippery D*ck fish

 

[Domboski]

Slippery D*ck fish

Doof

I like the second back better

Me too

 

[aznt1217]

Second back is a lot better. Too cluttered if you had kept the original.

 

[albano]

2nd one...less is more!